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Our Story

At HWD, we believe that hair is more than just aesthetics—it's a symbol of confidence and empowerment. 

The founder of HWD for 28 years had long thick luscious hair. Just after her 28th birthday she was diagnosed with cancer and as a result was required to have her thyroid removed. Whilst relieved that she did not have to endure the consequential hair loss of chemotherapy she was not prepared for the life-long side effects of losing her thyroid. Her hair became limb, thin, weak and brittle. 

 

Due to the frustration of the ends of brittle ends snapping and clumps of hair building up in her hairbrush she made the heart-breaking decision to cut her long hair to start again. 15 inches of hair all gone in the matter of minutes.
 

Returning to where it all started, she rediscovered the traditional hair care rituals of her Punjabi heritage, where her mother had regularly oiled and deeply conditioned her hair throughout her childhood and youth. On her search for a ‘holy grail’ the damsel in distress noticed that many of the haircare products on the market are generalised, addressing non-specific hair issues and do not appreciate that no two people are the same. 
 

With that came HWD. 
 

With a passion for natural ingredients, ayurveda and with years of research and experimentation, our founder has developed the perfect range of carrier oils, herbal oils and essential oils that can be combined to create perfect Mane Blend for everyone. Each formulation is created individually following a thorough consultation, ensuring that you receive a product perfectly suited to your hair type and desired outcomes.
 

At HWD we are committed to helping others regain confidence in themselves and their hair. Hair is more than just strands; it's a reflection of identity, personality, and individuality. Before we even speak a word, our hair speaks volumes about who we are. Whether it's a bold and vibrant colour, a sleek and polished style, or a wild and untamed mane, our hair tells a story of our uniqueness and character. It shapes not only our outward appearance but also how we perceive ourselves and how others perceive us. From the confidence radiated by a perfectly styled hairdo to the rebellious spirit of tousled locks, our hair is a canvas upon which we express our true selves, leaving an enduring mark on the world around us.
 

At HWD, we aim to redefine hair care by providing not just products but solutions that empower individuals to embrace their unique hair journey with confidence and pride. 


HWD is about the journey to healthier, happier hair—one strand at a time.

Mane Moments

What our  customers are saying...

⭐️⭐️⭐️⭐️⭐️ “My custom Mane Blend smells sooo good and makes my curls pop! Love that it’s made just for me” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “I’ve tried so many hair oils before, but Mane Blend is on another level. After just two weeks, my scalp feels healthier, and my hair looks shinier and fuller. I like that this isn’t a one-size-fits-all product and that it was made specifically for my hair needs. Customer service was also super responsive and thoughtful.” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “Honestly obsessed. My hair feels softer and way less frizzy since I started using my blend. Thank you!! ” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “The custom approach really makes a difference. My Mane Blend was made with my hair in mind. I struggle with dryness, and this oil has helped restore moisture without weighing my hair down. Plus, the packaging is beautiful, it feels like a self-care ritual every time I use it.” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “Honestly I was skeptical at first, but I’m so glad I tried Mane Blend! The oil absorbs quickly, doesn’t leave residue, and my hair smells incredible. After using it for a month, my friends have noticed how healthy my hair looks. The fact that it’s customized makes me feel like I finally found a product that fits me.” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “Never going back to general oils. Mane Blend just gets my hair.” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “The online form seems long but I filled it in quite quickly, and my oil showed up quire quickly. Been using it for 3 weeks and my hair is so shiny, glad I did the subscription because I am nearly running out” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “I love that this is just tailored to me! The consultation form was easy to fill out, and I felt like my specific hair concerns were really understood. My oil smells amazing and has made my curls softer. It feels luxurious and personal.” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “My scalp has been sooo much happier since switching to Mane Blend. 10/10 recommend!” ________________________________________ ⭐️⭐️⭐️⭐️⭐️ “Mane Blend is a game-changer. I’ve been struggling with breakage and frizz for years, and nothing worked long-term. After filling out the form, I received a personalized blend and I am quite shocked that it is doing what I wanted it to do. I’ve noticed stronger strands and less shedding. I can’t see myself going back to other oils ever again!”

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